Affiliate Marketing Sites – How They Work

Affiliate marketing is an online marketing effort, in which affiliates are awarded by the businesses for the customers they bring in, by using their marketing strategies. Affiliate marketing sites mainly include reward sites that offer the users, gifts or cash, when they successfully buy something from these sites, or refer others to these sites. The market has rapidly grown over the years and many secondary players such as affiliate managements, third party vendors and super affiliates have also become part of affiliate programs.

Affiliate-marketing sites mainly work by using one website to redirect traffic to another. It can also be considered as an important part of online marketing, though it carries a much lower profile than other forms of internet marketing. In spite of that, affiliate-marketing websites still perform a key role in the e-retailer’s marketing strategies.

Affiliate marketing sites mainly work through affiliate networks. These networks manage the whole affair of the affiliate programs. The affiliate marketing sites mainly run on endorsements and the promotion of the products of the merchants, who sign up for the affiliate-programs. The standards of the publisher’s sites are checked by the merchants, before they are given products to promote. There is a general agreement over the payment between the merchants and the affiliate networks. The payment options are mainly of three types, such as pay-per-sale, pay-per-click and pay-per-lead. There are also other variations available for the payment procedures. They mainly include two-tier programs and residual programs. The main advantage of affiliate programs is that the merchant only pays the affiliate, if there is a desired profitable outcome.

The concept of working of the affiliate marketing sites is certainly very simple, but a lot of methodical planning goes into making it work properly. The affiliate-marketing websites mainly work by persuading the visitor to click on the link leading to the merchant’s site, promoting the products in such a way that the visitor ends up buying something from the site they are redirected to.

The main reason for the success of affiliate marketing sites is the popularity of the Internet and online shopping. There is also another significant reason for its success – affiliate-marketing websites offer many discounts, reward and gifts to its customers, thus giving a boost to the business to the products that the sites are selling. This is why affiliate marketing websites are such popular resources for advertising or promoting any business or product.

Internet Marketing and Its Advantages in Making Money Online

Internet Marketing comprises of online marketing, i-marketing and web-marketing. Today, because of the internet, selling various products to customers worldwide has become effortless.

Internet Marketing is considered to be a powerful tool, as it not just includes the internet, wireless media and e-mail, but also administration of electronic customer relationship management (ECRM) systems and digital customer data.

Web analytics is a form of Internet marketing which involves collection, measurement, reporting and analysis of internet data with the objective of understanding and optimization of web usage. Marketing in this form can not only be used for assessing website traffic but can also be used as a tool for market and business research. This form of marketing can be of great help for companies interested in measuring the results of conventional campaigns of print of advertisements. Web analytics provides various details such as, page views and the number of visitors etc to estimate the attractiveness of the sites, which is helpful in conducting market research.

Offsite and onsite are the two categories of Web analytics. Offsite web analytics includes web measurement and analysis. These types of marketing are undertaken by those who own website as well don’t. Marketing here includes the share of voice (visibility), the assessment of website’s potential customers and buzz over the Internet

Onsite web analytics is a form of online marketing that evaluates a visitor’s journey once he is on the website. This Internet marketing includes conversions and drivers. For example, landing pages are identified, which encouraged people to buy a product. This information is then weighed against the key performance indicators and is utilized to perk up a marketing campaign’s customer response or improve a website.

Cost per impression is another type of online marketing and is often included in promotions associated with web traffic and online advertising. This type of Internet marketing is used to evaluate the pros and cons of a particular e-marketing drive. This Internet marketing is implemented with text links, web banners, opt-in email advertising and email spam. Opt-in email advertising however, is usually rated on the basis of cost per action.

Contextual Advertising is another type of online marketing. This is a type of targeted advertising for promotional ads appearing on various websites or media sources such as mobile browsers. In this form of Internet marketing advertisements are selected and served automatically by systems in place. Here, Internet marketing is used for scanning the texts of a website for keywords and then returning promotional ads to the webpage depending on what the user is looking at.

Another form of online marketing is Search engine optimization. In this type of Internet marketing the quality or quantity of traffic to a website is attempted to be improved by comparing the outcomes of paid search engine results with natural or unpaid search results. This marketing strategy evaluates the working of a search engine and also what is it the people look for. Google, Yahoo! and Bing are well-known search engines.

Top Home Based Business – One Key Point to Consider While Choosing the Best

Looking for top home based business opportunities? Wondering how to weed through the many scams? Not sure what to look out for? You have come to the right place.Most people especially stay home parents realise the importance of having a home based business even if it brings in a couple of hundred dollars every month. There are many businesses one can tap into. This depends on ones skills, experiences and expertise just to mention a few. The question always remains; “Which one is the top home based business opportunity among the so many out there?Through my personal experience and having tried most businesses, I would vote for network marketing mlm as the best home based business.Here is why…The concept of passive income also known as residual income which the network marketing industry presents is simply amazing. The relationships developed and the hours worked initially are both powerfully leveraged by the multiplier effect. If you are not familiar with the term residual income, it simply means….”Income which keeps coming in after the initial work has been done”. As we all know, there are many businesses which can bring in residual income, but let us be realistic here: “How many people can afford to start most of these businesses and succeed? How many people have the necessary skills and resources?Network marketing, much as it is NOT for everyone provides a great opportunity for a range of people from all walks of life. All a person needs to succeed is to find a mastermind team to network with and products he is passionate about. Products which can be sold even if there was no opportunity attached to it. These two can easily be found. With consistence and hard work, one can easily succeed.That is why network marketing has been rated as the top home based business opportunity among the many. Several people, who would had never thought of accumulating a significant amount of wealth due to factors like background, capital or skills have been able to do that through the direct marketing industry. Who knows, this could be the opportunity you have been looking for.

Is Network Marketing a Good Option for Building a Successful Home Based Business?

Hundreds of thousands of people are trying to build a successful home based business with network marketing. Indeed, Robert Kiyosaki calls it the ‘The Business of the 21st Century’.But how does network marketing – also known as multilevel marketing or MLM – stack up against other options if you are looking for residual income opportunities? Three questions spring to mind:1. Can MLM earn you substantial residual income?
2. What are the drawbacks – if any?
3. Is it the only game in town, or are there other options?Can you earn big money with an MLM home based business, or is it a scam? Well, I’ve spent the past 18 months or so as a distributor with one network marketing company. It has not brought me riches, but I am completely convinced that it has the potential to do so. I say that because I know other distributors in the same company who are doing very well indeed. So it can work.However, detractors point out that you have to get other people to join up as distributors if you want to achieve high income levels. You don’t get rich selling a company’s products, they say, you get rich by recruiting other people into your team – and your team then make the sales that builds your residual income.In my view, that’s not a huge problem provided it’s relatively easy to sell the company’s products. If the products are easy to sell, that means that you are bringing other people into a genuine money making opportunity.The two main issues I have with MLM are the need for ‘selling skills’ and the fact that you are dependent on the long term financial health of the networking company.You do need decent selling skills to make money at MLM. Either you’re selling product or you’re selling the opportunity to potential new distributors. If you don’t like selling, your chances of making large amounts of residual income are low.But what if you do well, and build a decent income? What happens if the company goes bust, or something else nasty happens to it? What if you’ve spent ten hard years building your network marketing business?Given these issues, I believe that it makes sense to look at other residual income opportunities – either as a complete alternative, or to run at the same time as your MLM business. For example, another very popular low cost option is a computer based business. The world is your market nowadays, and many ‘internet entrepreneurs’ are earning levels of residual income equivalent to MLM. Also, with a computer based business, you may not be so dependent on the financial health of another company.

The Tax Benefits of a Home Based Business

Seeing the Economic meltdown & a huge number of job losses around the world more and more people are desperately looking for another solution-alternative income sources & surely NOT just another JOB. People are looking to be their own Boss just to make sure they are not going to face another Lay Off & more importantly they are not going to lead a financially insecure life. But vast majority of people can not even consider to go on traditional business as the amount of the investment is way too high & the risk of failure is enormous! So the only solution an average person is left-off with is having a Home Based Business.There are several reasons why a person should choose a Home Based Business, here are listed below
Little Investment
Minor Risk 
Flexibility of Working from Home.
Own Schedule ” Being Own Boss
Less Paperwork.
Few or No Employee (less management stress)
Multiple Income Sources
Secure Income
Residual Income
Tremendous Personal Growth &
Tax Benefit
The Tax Benefit of having a Home Based Business alone is mind-blowing! If you are Self-Employed (control when, where & how you work) or part of a Network Marketing Company as an Independent Consultant & Home is the centre of your Business activity then you qualify as a legitimate Home Based Business Owner & that can save thousands of dollars each year in Tax saving.The average American is paying over $14,000 a year on taxes.However,you could save well over $10,000 of that $14,000 with a Home Based Business. Now think you just invest $300 to $400 a few times a year-not only you make a Retail profit on that & build an ongoing Business -you also save $10,000 per year!! Now that’s pretty good Business-right??Now lets see in which areas you get Tax benefit for having a Home Based BusinessTAX DEDUCTION ON HOME OFFICE Tax deduction on your Home depends on these 2 criteria-you’ve to meet at least one of them.(1) Your Home is your principal place of business or (2) You use a specific area of your home exclusively for earning income from your business & you meet clients there on an ongoing basis. Once you meet the criteria there are number of expenses to consider tax deducting—–Rent, Mortgage Interest, Property Taxes ,Utility Bills (heat, hydro, water), Home Insurance, Repairs & Maintenance,Landscaping, Snow Plowing,Telephone (100 percent deductible if it’s a separate business line)One thing to mention-you won’t be able to deduct the full cost of those expenses listed above. Rather, you’ll be able to deduct the business portion only.HOW ABOUT YOUR TRANSPORTATION? If you are Self-Employed & using car for your Business you’ll be entitled for tax deduction. If you are using your car for personal & business use both then you have to keep the record of your trip & the usage for business purpose. Below the list of Automobile expenses to deduct-Auto Club Cost, Car Washes,License Fees,Gas,Oil,Parking fees,Tolls,Repairs,Insurance,Loan Interest,Lease Cost etc.In addition you can claim depreciation-called Capital Cost Allowance (CCA) on the cost of your car-however, the maximum you can depreciate is $30,000 (plus GST & PST) for 2008.But WAIT!! That’s not all! Nearly every trip you make can be Tax deductible if you choose to do so. Airline tickets, tips, parking, ferry’s, bus, train, subway, taxi, car rental all can be a total deduction!!FUN & FOODS You can deduct all your entertainment of clients and 50-100% of food that is eaten when you are doing business. If you go on a vacation and go skiing you can write off the trip if your spend even a few minutes a day having a board meeting or talking to someone on the chairlift about your business. The Government is quite liberal in this area. If you do Christmas party with clients that’s also tax deductible.Going to Disney Land, renting a car & motel all can be written off if you do or promote your business in anyway!! I know – now it’s more fun! Do business, have fun & even save money! Wohh!WRITE OFF GIFTS & PROMOTIONS Most gifts $25 or under are all a write off.So anything created to thank, reward or motivate is a write off. Like business pen, pad & calendar or gift baskets -all are tax deductible.DEPRECIATION Depreciation is understood as something that has a value that will last more than one year such as ” Home Computer ” Printer ” Soft-ware ” Desk ” Fax Machine ” Car, ” Boat, ” Trailer etc all are Tax deductible because you are running a Home Based Business!EMPLOY YOUR FAMILY You can hire your spouse or children and all of the wages paid are Tax Deductible as long as you pay reasonable wages.Money stays inside the family. The salary provides RRSP contribution room to the family member on the receiving end.MEDICAL & RETIREMENT PLANS With a Home Based Business you can write off all your medical expenses for your family. This includes Medical Insurance costs, co-payments, dentist, chiropractor, eye exams, medicine etc.You have to keep a plan filed in your business file, voted & approved.This can be a huge write off.WRITE OFF YOUR INTEREST Any time you need to borrow money, it is always better to get a Business Loan rather than a Personal Loan. WHY? ‘Cause you can write off the interest as a deduction but you can’t deduct the interest on a personal loan.[101 TAX SECRETS FOR CANADIAN by Tim Cestnick  and  relevant Online informations used as a resource.]+All the information provided above is not meant to be tax, legal, accounting or other professional advice. Tax solution depends on each individual’s circumstances. For maximum benefit one must consult with a Tax professional.+

Wide Reach, Practical and Targeted: 3 Advantages of Internet Marketing Service

10 or 20 years from now, the power of the internet as a marketing tool will probably remain unfazed. As the technology only continues to improve internet and mobile connectivity, it is essential that marketing efforts continue to align itself with this trend. Thus, when we speak of internet marketing service, there is a prime focus on its 3 most evident advantages namely a wide reach, practicality and being a reliable marketing tool that has the capacity to easily target its audience.

A Wide Reach

When we speak of internet marketing service, it is not just about gaining a nationwide audience. The audience is on a global scale. Compared to traditional forms of marketing and advertising such as TV commercials, billboards, newspaper flyers and radio ads, online marketing and advertising efforts do not have a limited scope. For instance, the success of traditional marketing efforts depends on the attention people dedicate to actually watching the TV commercial or if they have the off chance of hearing a particular ad on the radio.

However, the success of internet marketing service is ubiquitous. For as long as people have an access to the internet and they are looking for a particular product or service that you offer, there is a great chance that they will be able to access your website. Granted that your SEO, PPC and search engine marketing are strong, your efforts will definitely not go to waste.

A Practical Way to Do Business

Compared to traditional forms of marketing, internet marketing services are undeniably cheaper and more practical. It goes without saying that compared to making a TV commercial and engaging in internet marketing, the former is more expensive than the latter. In making a TV commercial, a budget needs to be created that will include production and airing expenses. Also, media outlets charge differently depending on the length of the TV commercial and that should be included as well in the budget.

By engaging in internet marketing, costs are greatly reduced. This puts small-scale businesses at an advantage because they can have that marketing edge to compete along with established businesses and organisations. Further, the price of working with a digital marketing group is cost-effective. Even if you want to engage in paid banners, pop-up ads and pay-per-click campaigns, the cost is still relatively affordable.

Targets the Audience You Want

When marketing online, one of the initial steps of engaging in a campaign is to know the demographics of the target audience. Although this step applies to online and offline marketing efforts, dedicating time in this step for an online marketing campaign has significant returns. First, there is an opportunity for customising the different pages of the website based on the profile, the purchasing history and preferences of the target audience.

Second, since online marketing allows you to know how your competitor is doing their business by visiting their website, you can use this as an advantage in coming up with a better website that communicates your marketing message best to your audience. With online marketing, not only will you be able to target your audience, you can guarantee that all your marketing efforts will reflect their interests and preferences at all times.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.